Hey there!

I'm Ashima Sood

I've worked with several founders on realizing their products over the last 2 years through The UX Guys.

A big part of my mission is to raise the level of design education by paying forward learnings from Dr Richard Branham, my late mentor.

I have worked on products for Starbucks, Walmart, Biocon. After receiving a Masters in Interaction Design from the University of Kansas I first started at TMobile as a UX contractor.

During my free time, you will find me learning Vedanta or practicing pranayam, mudras and yoga.

portrait of founder

Want to know how we can work together?
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The UX Guys Tribe

An offshoot of the agency that guides aspiring UXers on how to stand out as UX talent in the growing industry.

A community to help you up level your UX game for self starters. Stand out as UX talent. Curate your resume and portfolio for companies with higher UX maturity. Learn the theories behind design strategies that influence user behavior.

UX Research
UX Design
Design Ethics
Design Leadership
Strategic Design
4.5 stars on trustpilot

Workshops in 2023

UX Workshops by The Tribe
  • Ascend Retreat for Women in Design Leadership
  • Proappdesign
    Nov 2022
  • UX Talks
    Jul 2022
  • Narsee Monjee Institute of Management Studies
    Oct 2021
  • Springboard
    Jul 2020
  • ADP list
    May 2020 - on going
  • Collaboration with Own Academy

UX Talks

I often collaborate with other design educators and institutes.